BMW M Celebrates One Millionth Vehicle with Future M3 EV Announcement
Written with artificial intelligence.
BMW M has reached a significant milestone with the production of its millionth vehicle, a special BMW M3 in Fire Orange III. The company also announced that the future electric M3 will be produced at its Munich plant, marking a new era for the brand.
Milestone Achievement
BMW M has celebrated a notable achievement with the production of its millionth vehicle, commemorated by the release of a special BMW M3 in BMW Individual Fire Orange III from its Munich assembly line. The keys to this celebratory vehicle were handed over by Peter Weber, head of the Bavarian plant, to Franciscus van Meel, CEO of BMW M GmbH, during a ceremony linking the brand's rich history to its future.
Future of Electric Performance
The milestone marks over fifty years of BMW M’s existence, a brand known for blending track performance with everyday driving enjoyment. Notably, the Munich facility will serve as the production site for the upcoming fully electric BMW M3, which will incorporate the new BMW M Neue Klasse technology. This marks a shift towards electric performance models, as the Munich plant will exclusively manufacture electric vehicles starting in 2027, driven by a significant investment of approximately €650 million.
Production Developments
The factory upgrades included the construction of a new body shop and an innovative assembly area, enhancing logistics while maintaining ongoing production. The current generation of the M3 began production in Munich in 2020, fostering a strong connection between the workers and the vehicle. According to van Meel, the millionth vehicle signifies that BMW M’s core values of combining track capability with daily practicality continue to resonate with customers, 40 years after the original M3 was launched.
Looking Ahead
This achievement is seen as motivation to further develop high-performance models based on the Neue Klasse technology, including electric variants, while staying true to the brand's promise that has garnered global recognition.