Subaru to Showcase Driver Monitoring and Autonomous Driving Technology at Japan Mobility Show 2026
Written with artificial intelligence.
Subaru will participate in the Japan Mobility Show Business Week 2026 from October 13 to 16 at Makuhari Messe. The company will showcase its Driver Monitoring System and SUBARU UPGRADE SERVICE, along with a test vehicle for infrastructure-coordinated autonomous driving, aiming to deliver safe and affordable self-driving solutions.
Event Overview
Subaru has announced its participation in the Japan Mobility Show Business Week 2026, taking place from October 13 to 16 at Makuhari Messe. The event aims to accelerate solutions and value creation centered on societal and consumer challenges within the automotive industry. Its slogan, "Your move moves the world," reflects a collaborative focus among domestic automakers, startups, universities, research institutions, and consortiums.
Exhibits and Presentations
Subaru will take part in four main programs: booth exhibitions, joint displays, future mobility conferences, and business matching programs.
- Booth Exhibits: Subaru will showcase its Driver Monitoring System and SUBARU UPGRADE SERVICE. The Driver Monitoring System aims to identify abnormalities in drivers to prevent accidents by utilizing biometric data for early detection of potential issues. The SUBARU UPGRADE SERVICE focuses on maintaining and enhancing vehicle functionality and value post-purchase, responding to changing consumer needs.
- Joint Displays: The company will present a test vehicle demonstrating infrastructure-coordinated autonomous driving, aiming to make safe and reliable self-driving technology accessible at an affordable price.
Future Mobility Conference
On October 16, from 1:00 PM to 2:30 PM, Subaru President and CEO Atsushi Osaki will participate in a session themed "Seamless Integration of People, Goods, and Data."
Business Matching Program
Subaru will also explore collaboration opportunities with startups and companies as part of its efforts to innovate manufacturing and accelerate value creation, as outlined in its 2025 policy announced in November 2025.