Formula E Unveils New Brand Identity for Upcoming Era
Written with artificial intelligence.
Formula E has announced a new brand identity as it prepares for the next era of the ABB FIA Formula E World Championship. The vision, 'Make Progress Thrilling,' aims to connect with youth culture while pursuing exceptional performance and ongoing innovation.
New Vision and Identity
The ABB FIA Formula E World Championship is entering a new era with the introduction of its new brand identity. The campaign's vision, 'Make Progress Thrilling,' reflects a commitment to deepen connections with global youth culture and emphasize high performance and continuous innovation.
Key Developments Ahead
This announcement coincides with several significant initiatives:
- Introduction of the GEN4 Car: A revolutionary new race car will debut in December, promising to enhance the competition.
- E-Prix Unleashed Format: A new race format designed to increase the tension and excitement during competitions.
- Expanded Race Calendar: The series will feature its largest schedule of races across various locations worldwide.
- Disney+ Partnership: A new streaming partnership with Disney's video service will broaden the championship's reach.
These changes set the stage for an exciting future in electric racing, aligning with the championship's goals of performance and innovation.